Questions Businesses Ask Us Before Signing Anything

We go through your website, your Google Business Profile, any Google or Meta ad accounts you are running, your analytics setup, and what your competitors are doing for the same searches in your city. You get back a short written summary: where visitors are dropping off before they enquire, which keywords you could realistically compete for, obvious waste in any live ad account, and whether your conversions are being tracked at all. It takes us a few days and it costs nothing. There is no obligation to hire us afterwards, and we will tell you if we think you do not need an agency yet.

Usually within a week of agreeing the scope. The first few days go into access, tracking, and a baseline: we need admin on the accounts, we set up or repair conversion tracking, and we write down where you are starting from so month three has something honest to be compared against. Paid campaigns can often go live in the first week or two. SEO and content work starts immediately but by its nature shows up later.

Admin access to your website, Google Analytics, Google Search Console, Google Business Profile, and any ad accounts. A card on your own Google Ads and Meta billing accounts if we are running paid. Your logo files and any brand guidelines. Most importantly, thirty minutes of your time to explain what you actually sell, what a good customer looks like, and what a bad lead looks like. That last conversation shapes everything else.

A website, yes, in almost every case, because paid traffic with nowhere good to land is money wasted. It does not need to be beautiful, but it does need to load, work on a phone, and let someone contact you easily. Ad accounts we can create for you if they do not exist, always in your name and under your own billing. If your site is the real bottleneck we will say so before taking a retainer to send traffic to it.

Paid ads typically show usable signal within the first two to four weeks, and meaningful optimisation from about week six once there is enough conversion data. Organic SEO takes longer, usually three to six months for meaningful ranking movement and longer in competitive categories. Local SEO sits in between: profile and review work can shift map visibility within weeks. Anyone quoting faster than this for SEO is either guessing or targeting keywords nobody searches.

Realistically: conversion tracking that works, a clear picture of which channel produces enquiries and at what cost, a lower cost per qualified lead than you started with, and steady growth in organic visibility for terms with buying intent. What we will not promise is a specific multiple of your revenue. The honest ranges depend on your category, your budget, your website, and how fast your team follows up on leads, and we set those expectations in writing during the review rather than in a sales pitch.

No, and neither can anyone else. Google does not sell or promise positions, rankings differ by location and by the person searching, and the algorithm changes constantly. Any agency guaranteeing a number one position is either targeting keywords with no competition and no buyers, or is going to blame something else when it does not happen. What we will commit to is the work: the technical fixes, the content, the link and citation effort, and an honest monthly report on where positions actually moved.

We tell you, in the monthly report, with the numbers attached. Sometimes a channel is wrong for a business and the right answer is to stop spending on it. Because the engagement is month-to-month you are never trapped in something that is not working, and we would rather lose a channel than lose your trust by hiding a bad month. If the whole approach is not delivering after a fair run, we will say so and help you exit cleanly.

Because honest measurement usually makes early numbers look worse. Separating retargeting from prospecting stops retargeting taking credit for repeat buyers, so the reported return drops. Qualifying a form properly reduces total enquiry count while improving how many are worth calling. Moving the target from form fills to booked appointments raises cost per lead on purpose. We flag these in advance so a predictable dip is never a surprise in month two.

It opens with qualified leads by channel and cost per lead, not with impressions. Then: spend against budget, what changed in performance versus the previous month, the specific work we did and what it produced, the tests that failed as well as the ones that worked, and a ranked list of what we intend to do next and why in that order. It is written to be read by an owner in ten minutes, not by a marketing specialist in an hour.

You do, always. Ad accounts, analytics properties, Search Console, your Google Business Profile, the domain, and the website are created in your name with you as the owner and us added as users. That is deliberate: it means you can remove us at any time and lose nothing. Historical performance data, creatives, and content we produce remain yours after the engagement ends.

On the Starter plan, a monthly call to walk through the report. On Growth, a fortnightly call plus a shared WhatsApp group for quick questions during the week. On Full-Funnel, weekly working sessions with your dedicated strategist and a quarterly strategy review that includes your sales team, not only your marketing contact. Email is answered within one business day on every plan.

Yes. You have owner access to every account, so nothing is filtered through us. On Growth and Full-Funnel we also build a live dashboard you can open any day of the month, showing leads, spend, and cost per lead by channel without waiting for report day. We would rather you looked whenever you want than only see numbers we chose to present.